Hawaii Pacific University (HPU) - Marketing
Marketing
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Get more details and student breakdown below, including other Hawaii schools that offer a marketing degree. Students at Hawaii Pacific University who have completed this program in 2010-2011 have received the following degrees:
- Associate
- Bachelor
- Master
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Breakdown of Students That Completed the Marketing Program
The table below lists the number of students that have completed the marketing program at the Hawaii Pacific University for the 2010-2011 academic year.
Overall
| Total | Associate | Bachelor | Master | |
|---|---|---|---|---|
All Students | 35 | 5 | 22 | 8 |
By Gender
| Total | Associate | Bachelor | Master | |
|---|---|---|---|---|
Male | 16 | 2 | 10 | 4 |
Female | 19 | 3 | 12 | 4 |
By Race
| Total | Associate | Bachelor | Master | |
|---|---|---|---|---|
American Indian | - | - | - | - |
Black | 2 | - | 2 | - |
Asian | 7 | - | 6 | 1 |
Hispanic | 7 | 2 | 4 | 1 |
White | 10 | 3 | 5 | 2 |
Unknown | 7 | - | 3 | 4 |
Career Options For Graduates
Students who have completed this program, have entered into some of these more popular career paths listed below. The information covers overall job description, estimated salary and wages, along with job projections by the Bureau of Labor Statistics (BLS).
Advertising and Promotions Managers
Job Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Read more about working environment, educational requirements, and potential salary of advertising and promotions managers in our career profile section.
Projections
- Total Employment (2010): 38,700
- Total Employment Projected (2020): 43,800
- Percent Job Growth: 13.30%
- Percent of Business Teachers, Postsecondary That Are Self-Employed: (2010): 12%
Marketing Managers
Job Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Read more about working environment, educational requirements, and potential salary of marketing managers in our career profile section.
Salary and Wages
- Total Employment: 430
- Average Annual Salary: $95,130
- Average Hourly Rate: $45.74
- Number of Employed Per 1,000 Jobs in The Area: 21
- Percentage of the Share of Total Employment Compared to the National Share: 77%
Projections
- Total Employment (2010): 178,200
- Total Employment Projected (2020): 202,400
- Percent Job Growth: 13.60%
- Percent of Business Teachers, Postsecondary That Are Self-Employed: (2010): 6%
Sales Managers
Job Description
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Read more about working environment, educational requirements, and potential salary of sales managers in our career profile section.
Projections
- Total Employment (2010): 342,100
- Total Employment Projected (2020): 382,300
- Percent Job Growth: 11.70%
- Percent of Business Teachers, Postsecondary That Are Self-Employed: (2010): 6%
Business Teachers, Postsecondary
Job Description
Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. Read more about working environment, educational requirements, and potential salary of business teachers, postsecondary in our career profile section.
List of schools that offer a marketing degree or program in Hawaii
- 4-Year Colleges and Universities
- Community Colleges
4-Year Colleges and Universities
| Brigham Young University - Hawaii | |
Laie, HI
| Students That Completed This Program: 14 |
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| Chaminade University of Honolulu | |
Honolulu, HI
| |
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| University of Hawaii at Manoa | |
Honolulu, HI
| Students That Completed This Program: 93 |
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Community Colleges
| Hawaii Community College | |
Hilo, HI
| Students That Completed This Program: 5 |
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| Kapiolani Community College | |
Honolulu, HI
| Students That Completed This Program: 11 |
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