The University of Tennessee (UT) - Advertising

527 Andy Holt Tower, Knoxville, TN 37996

Advertising

A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. Get more details and student breakdown below, including other Tennessee schools that offer an advertising degree. Students at The University of Tennessee who have completed this program in 2010-2011 have received the following degrees:

  • Bachelor

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Breakdown of Students That Completed the Advertising Program

The table below lists the number of students that have completed the advertising program at the The University of Tennessee for the 2010-2011 academic year.

Overall

The University of Tennessee Degree Level Breakdown For The Advertising Program
 Total

All Students

64

By Gender

The University of Tennessee Student Gender Breakdown For The Advertising Program
 Total

Male

26

Female

38

By Race

The University of Tennessee Student Racial Breakdown For The Advertising Program
 Total

American Indian

-

Black

6

Asian

2

Hispanic

3

White

52

Unknown

1

Career Options For Graduates

Students who have completed this program, have entered into some of these more popular career paths listed below. The information covers overall job description, estimated salary and wages, along with job projections by the Bureau of Labor Statistics (BLS).

Advertising and Promotions Managers

Job Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Read more about working environment, educational requirements, and potential salary of advertising and promotions managers in our career profile section.

Salary and Wages

Knoxville, TN
  • Total Employment: 90
  • Average Annual Salary: $73,140
  • Average Hourly Rate: $35.16
  • Number of Employed Per 1,000 Jobs in The Area: 20.3
  • Percentage of the Share of Total Employment Compared to the National Share: 122%

Projections

  • Total Employment (2010): 38,700
  • Total Employment Projected (2020): 43,800
  • Percent Job Growth: 13.30%
  • Percent of Advertising Sales Agents That Are Self-Employed: (2010): 12%

Communications Teachers, Postsecondary

Job Description

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. Read more about working environment, educational requirements, and potential salary of communications teachers, postsecondary in our career profile section.

Advertising Sales Agents

Job Description

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items. Read more about working environment, educational requirements, and potential salary of advertising sales agents in our career profile section.

Salary and Wages

Knoxville, TN
  • Total Employment: 280
  • Average Annual Salary: $33,230
  • Average Hourly Rate: $15.97
  • Number of Employed Per 1,000 Jobs in The Area: 20.9
  • Percentage of the Share of Total Employment Compared to the National Share: 78%

Projections

  • Total Employment (2010): 160,400
  • Total Employment Projected (2020): 181,300
  • Percent Job Growth: 13.00%
  • Percent of Advertising Sales Agents That Are Self-Employed: (2010): 9%

List of schools that offer an advertising degree or program in Tennessee

4-Year Colleges and Universities

Carson - Newman College
Jefferson City, TN
  • Private Not-For-Profit Organization
  • Highest Offered: Master's Degree
  • Small Four-Year, Highly Residential Campus
  • Students: 1,000 - 4,999
Students That Completed This Program: 5
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Lee University
Cleveland, TN
  • Private Not-For-Profit Organization
  • Highest Offered: Master's Degree
  • Medium Four-Year, Highly Residential Campus
  • Students: 1,000 - 4,999
Students That Completed This Program: 19
Average User Rating (1 Rating)
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Southern Adventist University
Collegedale, TN
  • Private Not-For-Profit Organization
  • Highest Offered: Master's Degree
  • Small Four-Year, Highly Residential Campus
  • Students: 1,000 - 4,999
Students That Completed This Program: 1
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Union University
Jackson, TN
  • Private Not-For-Profit Organization
  • Highest Offered: Doctoral - Research & Professional Degree
  • Medium Four-Year, Highly Residential Campus
  • Students: 1,000 - 4,999
Students That Completed This Program: 3
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Source: IPEDS Survey 2008-2011: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.; BLS Occupational Outlook Handbook 2011; O*NET 2011