Palo Alto College (PAC) - Marketing

Job Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Read more about working environment, educational requirements, and potential salary of advertising and promotions managers in our career profile section.

Projections

• Total Employment (2010): 38,700
• Total Employment Projected (2020): 43,800
• Percent Job Growth: 13.30%
• Percent of Business Teachers, Postsecondary That Are Self-Employed: (2010): 12%

Job Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Read more about working environment, educational requirements, and potential salary of marketing managers in our career profile section.

Salary and Wages

• Total Employment: 760
• Average Annual Salary: $127,680
• Average Hourly Rate: $61.38
• Number of Employed Per 1,000 Jobs in The Area: 20.9
• Percentage of the Share of Total Employment Compared to the National Share: 68%

Projections

• Total Employment (2010): 178,200
• Total Employment Projected (2020): 202,400
• Percent Job Growth: 13.60%
• Percent of Business Teachers, Postsecondary That Are Self-Employed: (2010): 6%

Job Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. Read more about working environment, educational requirements, and potential salary of sales managers in our career profile section.

Projections

• Total Employment (2010): 342,100
• Total Employment Projected (2020): 382,300
• Percent Job Growth: 11.70%
• Percent of Business Teachers, Postsecondary That Are Self-Employed: (2010): 6%

Job Description

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. Read more about working environment, educational requirements, and potential salary of business teachers, postsecondary in our career profile section.